Datalytica helps retailers, brands, agencies, and media owners understand what is working, explain results, and make confident decisions using real world data.
Datalytica is an intelligence, reporting, and decision support platform built to bring clarity to complex marketing and media environments.
It connects audience behaviour, media exposure, and location signals into a single analytical layer that sits above existing systems.
Datalytica is insight first. It helps teams interpret performance, explain outcomes, and support confident decisions without replacing planning, buying, or execution tools.
Surface patterns, changes, and signals that help teams focus on what matters most.
Understand who audiences are and how they behave across locations, markets, and environments.
Consistent, defensible views of performance designed for explanation and decision support.
Surface patterns, changes, and signals that help teams focus on what matters most.
Understand who audiences are and how they behave across locations, markets, and environments.
Consistent, defensible views of performance designed for explanation and decision support.
The Media Planning Tool supports pre campaign planning, forecasting, and packaging of out of home media.
It helps teams build consistent, defensible plans that support confident selling and clear expectation setting.
The Digital Agency module provides a consistent intelligence and reporting layer for understanding and explaining marketing performance across physical and digital channels.
Supporting hundreds of common agency and client data sources across paid media, analytics, ecommerce, and CRM environments.
The Retailers and Brands module is built primarily for Retail Media Networks that need a clear, consistent way to measure, explain, and report on performance across owned retail media environments.
It also supports retailers and brands seeking insight into consumer behaviour, marketing performance, and outcomes across physical and digital retail.
The Media Planning Tool supports pre campaign planning, forecasting, and packaging of out of home media.
It helps teams build consistent, defensible plans that support confident selling and clear expectation setting.
The Digital Agency module provides a consistent intelligence and reporting layer for understanding and explaining marketing performance across physical and digital channels.
Supporting hundreds of common agency and client data sources across paid media, analytics, ecommerce, and CRM environments.
The Retailers and Brands module is built primarily for Retail Media Networks that need a clear, consistent way to measure, explain, and report on performance across owned retail media environments.
It also supports retailers and brands seeking insight into consumer behaviour, marketing performance, and outcomes across physical and digital retail.
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